Skills &
Certifications
See the Content Systems I've Built
Good content works together. Here’s a look at how I build and connect content from an initial idea to the different touchpoints an audience moves through.
Built the landing page used to promote the guide and capture leads, carrying the campaign’s messaging through to conversion.
CONVERSION
INSIDER THREAT GUIDE LANDING PAGE
Produced social content to promote the campaign and drive Kaseware’s LinkedIn audience to the guide.
SOCIAL CAMPAIGN
4-6 PROMOTIONAL POSTS ACROSS SOCIAL
SEO BLOG CONTENT
4-6 PROMOTIONAL POSTS ACROSS SOCIAL
Wrote supporting SEO articles to bring organic search traffic into the campaign and connect readers to the gated resource.
GATED ASSET
16 PAGE INSIDER THREAT GUIDE
Developed the campaign’s primary gated asset, shaping the content and design around the key topics and questions facing Kaseware’s audience.
MARKETING CAMPAIGNS
BUILDING A MARKETING CAMPAIGN
In my previous role at Kaseware, an investigative case management software company serving government, law enforcement, and corporate security teams, I saw an opportunity to create a campaign focused on insider threats, or security risks involving people within an organization.
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The campaign centered on a multi-page gated guide, supported by additional content designed to bring people to the guide and move them through the buying process.
MY ROLE
Planned the campaign across the awareness, consideration, and conversion stages, then wrote and designed the gated guide and built the supporting content to move audiences through each stage.
SALES ENABLEMENT
Sales enablement materials helped the team communicate Kaseware’s value, explain complex topics, and give prospects useful information throughout the buying process.
ONE PAGERS
Created one-pagers that helped explain products, solutions, and processes to prospective customers.
CASE STUDIES
Wrote and designed case studies highlighting customer use cases, including how International Justice Mission uses Kaseware to support human trafficking investigations.
BRAND AND EVENT MARKETING
Branded materials and event assets helped companies show up consistently across conferences, events, and customer interactions.
RETRACTABLE BANNERS
Created banners for conferences and smaller events to showcase the brand and key offerings.
BOOTH DESIGN
Designed conference booths with branded graphics, messaging, and themed spaces.
BUSINESS CARDS
Designed business cards and managed print orders for customer-facing teams.
CHALLENGE COINS
Produced custom challenge coins for conferences and customer giveaways.
MOTION AND SOCIAL
I’ve created and managed video and social content designed to showcase products and connect brands with new audiences.
PRODUCT VIDEOS
Produced videos that introduce the product and highlight its key features and functionality.
INFLUENCER MARKETING
Organized and directed influencer content to reach new audiences through organic social media.
See More of My Creative Work
My work has also included photography, packaging, product design, and other creative projects for brands across different industries.
Oversaw a product photoshoot for a weighted blanket brand I helped build, from selecting the model to coordinating the final images for marketing use.
MODEL PHOTOGRAPHY
Oversaw a product photoshoot for Kessela, where I managed content marketing, from finding the model to repurposing the final images across marketing channels.
MODEL PHOTOGRAPHY
Designed Kessela’s product packaging and created mockups to showcase the final design across marketing channels.
PACKAGING DESIGN
Coordinated model photography for Kessela, creating versatile images for use across marketing channels.
MODEL PHOTOGRAPHY
Designed branded packaging for RareXtracts hemp oil, including the box and product labeling.
PACKAGING DESIGN
Designed personalized box inserts that turned standard jewelry into gifts for specific audiences and occasions.
PRODUCT PERSONALIZATION
MODEL PHOTOGRAPHY
Directed models to showcase the Kessela belt in a fitness-focused setting.
PACKAGING DESIGN
Created a coffee packaging concept exploring branding, typography, and product design.
PRODUCT PHOTOGRAPHY
Product photography for a home decor brand I co-founded, featuring our best-selling set.
PACKAGING DESIGN
Created a skincare packaging concept focused on branding, label design, and presentation.
PRODUCT & PACKAGING DESIGN
Created product photography and packaging for a weighted blanket brand I co-founded.
MODEL PHOTOGRAPHY
Oversaw product photography for Kessela and repurposed the images across marketing channels.
PRODUCT Â PHOTOGRAPHY
Created product photography for Vybrant Society and repurposed the images across Amazon, our web store, and social media.